Germany-based Spoga Horse Announced as Official European Partner for the 2010 International Equestrian Festival™


FOR IMMEDIATE RELEASE
June 9, 2009

MEDIA CONTACT: Brooke Anderson
502.589.1700
expo@horsecapitalproductions.com

Lexington, KY – Spoga horse, the top international trade fair for equestrian sports in Europe, will be the official European partner for the 2010 International Equestrian Festival™.

Horse Capital Productions, LLC, a Lexington-based company, will produce the 2010 International Equestrian Festival™, to be held during the Alltech FEI World Equestrian Games. The event will take place from September 25-October 10, 2010 at the state-of-the-art Lexington Convention Center, located in downtown Lexington. The multi-million dollar event will feature world-class educational seminars and convention activities, as well as high-end retailers from around the world.

“We are thrilled to partner with Horse Capital Productions on this event for cross promotion,” said Chris Beavers, Manager at spoga horse. “Since we are a German company, we’ll be able to be to build upon existing relationships in the industry and get the European equestrian community and European exhibitors even more excited about coming to Lexington in 2010. Conversely, we are looking forward to touching the North American market and encouraging expansion into the international arena. Spoga horse is the best platform, for seasoned professionals and new participants in the overseas markets, to reach new business opportunities.”

Mr. Beavers continues, “Equestrians and fans will have unprecedented access to the best trade show and products in the world, so the International Equestrian Festival has the potential to have a major economic impact.”

Based in Cologne, Germany, spoga horse serves as a premier international marketplace for the equestrian industry. Koelnmesse, the parent company of spoga horse, is responsible for producing two exhibitions annually that feature top-notch products and services and attracts many visitors from across the globe. (The Fall edition of spoga horse is scheduled for September 6-8, 2009)

Horse Capital Productions, LLC is a Lexington-based global enterprise dedicated to promoting the equine industry through entertainment, education and tourism. For more information on the 2010 International Equestrian Festival and Horse Capital Productions, please visit: www.horsecapitalproductions.com. For exhibitor and sponsorship information, please contact: expo@horsecapitalproductions.com.

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