 HRTV - Horseracing Television, featuring new sport horse programming for equestrians!
As a presenting sponsor HRTV, which is viewed in 19 million households and worldwide via its broadband platform, will have a major presence at the IEF. The network will be accorded special access to industry stars involved in the extravaganza.
Read the official press release announcing HRTV as Presenting Sponsor
Visit the HRTV website to learn about the best television coverage of horse sports, equestrian competitions and event
 NUTRENA® BRAND TO SPONSOR THE
2010 INTERNATIONAL EQUESTRIAN FESTIVAL
On March 23, 2010, Cargill announced its Nutrena® brand as sponsor of the 2010 International Equestrian Festival presented by HRTV, held September 25 – October 10, 2010 in Lexington, Kentucky’s state-of-the-art convention and expo center during the Alltech FEI World Equestrian Games.
Through this relationship, which officially began last month, the Nutrena® brand will feature a line-up of unique and fun-filled educational events to be showcased in the festival’s Polytrack Park – a synthetic surface indoor horse arena. In total, the Nutrena® brand will host 10 different demonstrations over the 16 days with a particular focus on its Team Nutrena. The Nutrena® brand promotional space will be in the international marketplace adjacent to Polytrack Park.
"The International Equestrian Festival is the ideal partner for the Nutrena® brand," says Jackie Rieck, Nutrena® marketing manager for Cargill. “We have consumers in all equine disciplines, and this event gives us the opportunity to interact with all our consumer categories. The festival also gives consumers an opportunity to see the Nutrena® brand brought to life and meet representatives of Team Nutrena, the professional equine athletes who represent the brand.”
In addition to sponsoring the International Equestrian Festival this year, the Nutrena® brand is also the Official Feed Sponsor of the United States Dressage Federation for 2010.
For more information about Nutrena® feeds and supplements, visit www.NutrenaWorld.com.
 EASTERN KENTUCKY UNIVERSITY
Eastern Kentucky University will launch a new, integrated education program as part of its partnership with the International Equestrian Festival.
Beginning in January 2010, five courses in EKU’s Department of Communication will utilize the International Equestrian Festival’s expansive events planning and implementation process to create an interactive marketing and public relations curriculum.
Visit the Eastern Kentucky University website
 JULIE GOODNIGHT
Best known for her award-winning reality television show Horse Master, airing weekly on RFD-TV, trainer and clinician Julie Goodnight has signed on as an official sponsor of the International Equestrian Festival (IEF) and will present clinics daily in downtown Lexington, KY, September 25-October 10, 2010.
Goodnight has prepared a full curriculum of horse training topics to cover and demonstrate daily as part of the Kentucky Horse Council’s First Time Owner seminar series to be held at IEF. She will also be on hand daily to answer questions and help horse lovers learn about her full line of tack, training DVDs, and wares in her extensive shopping area, “Goodnight Village,” which includes Kestar Boots and Circle Y Saddles, among others. Visit the Julie Goodnight website
 SEGWAY OF PADUCAH
If you’ve ever wondered what it’s like to ride the new gyroscopic Segway Personal Transporter, here’s your chance. Visitors of the 2010 International Equestrian Festival will undoubtedly be amused and entertained at the interactive exhibit, provided by the newly announced sponsor, Segway of Paducah. Visit the Segway of Paducah website.
 MARTIN COLLINS POLYTRACK
“Polytrack Park” is the centerpiece of the interactive horse exposition to be held in the Lexington Convention Center. Each corner of the area will feature various Polytrack surfaces – Elite, Premium, Economy and the performance fiber additive, Clopf® – for the public to inspect. The area will include a round pen dedicated to live demonstrations with Polytrack Elite as the footing. Visit the Polytrack website.
 KRAFT HORSE WALKERS
Known for their innovative oval horse walkers that allow the horses to move on the straightaway instead of tight circles, Kraft is based in Germany, with a second location in Kentucky, USA. They have installed walkers throughout Europe and the U.S. states, including renowned thoroughbred farms such as WinStar Farm, Taylor Made Farms, Oakwind Farm, Overbrook Farm, Payson Stud, Rosemont Farm, Ashford Stud, Stoneleigh Farm, Hopewell Farm, Three Chimneys, Winchester Farms and more.
Trainers that use Kraft Horse Walkers include Mark Casse, Michael Dickinson, Bruce Jackson, Frank and Stacia Madden, Michael Matz, Michael Moran and Carl Nafzger. Visit the Kraft website.
 SPOGA HORSE
Official European Cross-Promotion Partner
Spoga horse, the top international trade fair for equestrian sports in Europe, will be the official European partner for the 2010 International Equestrian Festival™.
“We are thrilled to partner with Horse Capital Productions on this event for cross promotion,” said Chris Beavers, Manager at spoga horse. “Since we are a German company, we’ll be able to be to build upon existing relationships in the industry and get the European equestrian community and European exhibitors even more excited about coming to Lexington in 2010. Conversely, we are looking forward to touching the North American market and encouraging expansion into the international arena. Spoga horse is the best platform for seasoned professionals and new participants in the overseas markets to reach new business opportunities.”
Mr. Beavers continues, “Equestrians and fans will have unprecedented access to the best trade show and products in the world, so the International Equestrian Festival has the potential to have a major economic impact.” Visit the spoga horse website.
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